https://pro-jkt.com Projkt Mon, 16 Sep 2024 17:16:06 +0000 https://pro-jkt.com en https://pro-jkt.com/Writing-1 Mon, 16 Sep 2024 17:16:06 +0000 Projkt https://pro-jkt.com/Writing-1 Public policy &amp; regulatory affairs ...for emerging technologies. I am a seasoned communications professional with a background in international policy and regulation for blockchain and distributed ledger technology (DLT). My work has been recognized by some of the industry’s leading companies, global standard-setting bodies, policymakers, regulators, and financial intelligence units, including the Financial Action Task Force (FATF) and the U.S. Department of Justice. Throughout my professional career, I have worked to build, market, and operationalize transformational technologies. Currently completing an Executive Master of Public Administration at Hertie School with a focus on AI governance and public policy. Recent publications 2024 The first edition of XReg’s Regulation of DeFi Roundtable report Key outcomes of a discussion between policymakers, regulators, and private sector participants on the future regulation of truly decentralized finance. ︎︎︎ 2024 The global state of compliance with FATF Recommendation 15 An independent and thorough evaluation of the implementation of virtual asset regulatory regimes across the 210 jurisdictions that are members of the Financial Action Task Force’s network. ︎︎︎ 2024 How regulated are the world’s top crypto exchanges? An assessment of the regulatory status of the world’s top centralised crypto exchanges (CEXs) that brings further clarity to the digital asset sector. ︎︎︎ 2024 How the EU’s Travel Rule goes above and beyond FATF requirements A comparison of the data sharing requirements for crypto-asset service providers caught by the EU’s Transfer of Funds Regulation and virtual asset service providers in FATF’s Recommendation 16. ︎︎︎ 2023 How crypto regulation will evolve in 2024 An overview of how this year’s critical regulatory and geopolitical developments will impact policymakers, regulators and crypto businesses. ︎︎︎ 2023 Why existing regulatory frameworks for securities don’t work for crypto Here’s why the International Organization of Securities Comissions may be missing the mark on regulatory standards for crypto markets. ︎︎︎ 2023 Who is offering virtual asset services? Navigating crypto’s regulatory grey area in the United States and beyond. ︎︎︎ 2023 Why true DeFi is unregulatable A solution to the crypto industry’s struggle to define decentralized finance (DeFi) and a case for the regulation of Hybrid Finance (HyFi). ︎︎︎ 2023 Crypto custody in the time of MiCA Why crypto-asset custody differs from the custody of traditional financial assets and how it is addressed by Europe's new crypto-asset law. ︎︎︎ Brand design XReg Consulting Brand Refresh • 2024 www.xreg.consulting <img width="2524" height="1180" width_o="2524" height_o="1180" data-src="https://freight.cargo.site/t/original/i/0adda718ca1f3253c4420bc1485449b09931dd5c46855aae62adf978e96b4b72/Screenshot-2024-10-02-at-15.26.27.png" data-mid="219088472" border="0" src="https://freight.cargo.site/w/1000/i/0adda718ca1f3253c4420bc1485449b09931dd5c46855aae62adf978e96b4b72/Screenshot-2024-10-02-at-15.26.27.png" /> VASPnet Brand Launch • 2023 www.vaspnet.com JUST Open Source Stiftung Brand Launch • 2022 www.justopensource.io <img width="621" height="395" width_o="621" height_o="395" data-src="https://freight.cargo.site/t/original/i/aaca2bbd7a101d2ecb19381eef8ccf8d52d292066808c6e2382eda7bdd8253f5/JOS_noborder.png" data-mid="218187679" border="0" src="https://freight.cargo.site/w/621/i/aaca2bbd7a101d2ecb19381eef8ccf8d52d292066808c6e2382eda7bdd8253f5/JOS_noborder.png" /> <img width="1303" height="1056" width_o="1303" height_o="1056" data-src="https://freight.cargo.site/t/original/i/a6cb5314e3f90328346b32bf6414b47dd25c75a2a63d48a9d9f986e23898e966/new-bg-with-cubes.png" data-mid="218187553" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a6cb5314e3f90328346b32bf6414b47dd25c75a2a63d48a9d9f986e23898e966/new-bg-with-cubes.png" /> ExperienceThroughout my extensive career in the digital media industry, I have advised businesses on marketing, design, content creation, event production, PR, product development, fundraising and operational strategy. Over the past 2+ years, my marketing work has secured more than 30 articles in publications like Coindesk, Cointelegraph, Blockworks, Reuters, DL News and FT Banking Risk &amp; Regulation and public speaking engagements at top tier conferences including Money20/20 and the European Blockchain Convention. I spent the early part of my career working in strategic business, product and marketing roles at technology companies in San Francisco and New York across the fields of advertising, editorial, music, art and entertainment. Curriculum Vitae 2022 to present Head of Marketing at&nbsp;XReg Consulting Brand development and thought leadership marketing for international policy and regulatory affairs consultancy specialised in crypto assets. 2022 to present Head of Marketing at&nbsp;VASPnet Brand launch and thought leadership marketing for the world’s source of regulatory data on virtual asset service providers.&nbsp; 2021 Head of Brand Communications at&nbsp;Rayn Executed a €27M Initial Coin Offering (ICO) fundraising campaign for a European crypto start-up. 2015 to 2022 Brand Communications Consultant at PROJKT Consulted entrepreneurs and creatives throughout the US and Europe on brand strategy &amp; development, content production, and marketing communications. ︎︎︎View portfolio 2014 Product Manager at FEVO UX/UI design and product management for the development of a social ticketing platform. 2013 Creative Producer at InsideHook I executed digital media campaigns and produced creative content (websites, videos, events, editorial) for clients in the luxury lifestyle space including Cartier, Chanel, Audi, Lexus, Jaguar. 2012 Business Development Manager at Dubset Media Holdings Managed content development, partnerships, and conducted licensing trials for rights-flow technology that legalized the streaming of DJ mixes. Let’s connect︎︎︎alex@pro-jkt.com+49 174 242178 <img width="48" height="48" width_o="48" height_o="48" data-src="https://freight.cargo.site/t/original/i/1fbe1db69028083b45bb29969ff0e2173c9f4bbc82522e5956879bff97cfa520/LinkedInlime.png" data-mid="218186027" border="0" data-scale="4" src="https://freight.cargo.site/w/48/i/1fbe1db69028083b45bb29969ff0e2173c9f4bbc82522e5956879bff97cfa520/LinkedInlime.png" /> Copyright 2024 Alexandra Walters. All Rights Reserved.&nbsp; https://pro-jkt.com/WIP-LP Thu, 13 Aug 2020 10:37:39 +0000 Projkt https://pro-jkt.com/WIP-LP Under Construction https://pro-jkt.com/tagline Thu, 20 Aug 2020 17:37:03 +0000 Projkt https://pro-jkt.com/tagline Telling untold stories. authentically. creatively. consciously. <img width="246" height="247" width_o="246" height_o="247" data-src="https://freight.cargo.site/t/original/i/b6e6f704b1d3b017193afbd23c359b4ae325958f491bfb4a6a4920e4bdeb9368/sticker_2.png" data-mid="83989244" border="0" data-scale="15" data-icon-mode src="https://freight.cargo.site/w/246/i/b6e6f704b1d3b017193afbd23c359b4ae325958f491bfb4a6a4920e4bdeb9368/sticker_2.png" /> <img width="52" height="88" width_o="52" height_o="88" data-src="https://freight.cargo.site/t/original/i/2ca8f83dc91753b27747a0eadd65071f56aacb5ced4e4f92399b246daed1efb9/scroll_arrow.png" data-mid="83990195" border="0" data-scale="3" data-icon-mode src="https://freight.cargo.site/w/52/i/2ca8f83dc91753b27747a0eadd65071f56aacb5ced4e4f92399b246daed1efb9/scroll_arrow.png" /> https://pro-jkt.com/quote Thu, 13 Aug 2020 12:25:46 +0000 Projkt https://pro-jkt.com/quote Those who do not have power over the story that dominates their lives,&nbsp;power to retell it, rethink it, deconstruct it, joke about it, and change it as times change,truly are powerless, because they cannot think new thoughts. - Salman Rushdie https://pro-jkt.com/projkts-1 Thu, 20 Aug 2020 18:14:57 +0000 Projkt https://pro-jkt.com/projkts-1 <img width="182" height="68" width_o="182" height_o="68" data-src="https://freight.cargo.site/t/original/i/9e21abd4e484994ee1593500a8c7c278332da0c90a8eddbb393e31f790ddaadb/red_detail.png" data-mid="80564792" border="0" src="https://freight.cargo.site/w/182/i/9e21abd4e484994ee1593500a8c7c278332da0c90a8eddbb393e31f790ddaadb/red_detail.png" /> PROJKTS THIS IS ENDOMETRIOSISLondon, UK <img width="1294" height="871" width_o="1294" height_o="871" data-src="https://freight.cargo.site/t/original/i/0a0a9bc3d3e7055ebd51827529749d53722361009de0ed41725bc8c2fc5443df/TIE.png" data-mid="80416205" border="0" alt="London, UK" data-caption="London, UK" src="https://freight.cargo.site/w/1000/i/0a0a9bc3d3e7055ebd51827529749d53722361009de0ed41725bc8c2fc5443df/TIE.png" /> brand &amp; communications strategy •&nbsp;web design&nbsp; • copywriting Photographer Georgie Wileman initiated a global campaign to generate awareness of endometriosis. Launched her website and coordinated messaging across all communications platforms. Visit Website Pepê DayawBerlin, DE brand development • content production Performance artist Pepê Dayaw focuses his artistic practice in building communities through the acts of eating, singing, and dancing. Worked with brands to license content and spread his message to a greater audience. GLASBerlin, DE <img width="1401" height="1399" width_o="1401" height_o="1399" data-src="https://freight.cargo.site/t/original/i/2aee12e27c368ba2fb445d726b6066e0abe2c60267618602e6a7f8ef7554b8f1/GLAS_2.png" data-mid="80927365" border="0" alt="Berlin, Germany" data-caption="Berlin, Germany" src="https://freight.cargo.site/w/1000/i/2aee12e27c368ba2fb445d726b6066e0abe2c60267618602e6a7f8ef7554b8f1/GLAS_2.png" />brand development • content production Worked with artist Rasmus Bell to produce and document temporary exhibitions in public spaces in Berlin for his forthcoming project GLAS. YEOJA MagBerlin, DE <img width="1092" height="1627" width_o="1092" height_o="1627" data-src="https://freight.cargo.site/t/original/i/a3c8f220f99ad71d7ddc86452b4fa177a976635e3b6d0c679f2a75c126830c09/YEOJA_web.png" data-mid="80416206" border="0" src="https://freight.cargo.site/w/1000/i/a3c8f220f99ad71d7ddc86452b4fa177a976635e3b6d0c679f2a75c126830c09/YEOJA_web.png" />brand &amp; communications strategy • brand development • event production YEOJA magazine is a fashion, art, and counterculture editorial focused on empowering intersectionality in a progressive, honest way. We produced their launch party in collaboration with Sneakersnstuff and many other Berlin-based artists, brands, and collectives. Read Story https://pro-jkt.com/studio-dB Tue, 25 Aug 2020 15:22:52 +0000 Projkt https://pro-jkt.com/studio-dB Studio dBBerlin, DE <img width="1530" height="1033" width_o="1530" height_o="1033" data-src="https://freight.cargo.site/t/original/i/4248a1dac8400363278409ae7740f40bddd6b51d2089ea02bb9e30b7fb37b5e2/pyjama_web.png" data-mid="80817205" border="0" src="https://freight.cargo.site/w/1000/i/4248a1dac8400363278409ae7740f40bddd6b51d2089ea02bb9e30b7fb37b5e2/pyjama_web.png" /> <img width="1156" height="1711" width_o="1156" height_o="1711" data-src="https://freight.cargo.site/t/original/i/cfb416b2cfb580616d6fea889e4c15a0df4c200f3f9ab31d6612834166df75c9/dB_radio_web.png" data-mid="80927726" border="0" src="https://freight.cargo.site/w/1000/i/cfb416b2cfb580616d6fea889e4c15a0df4c200f3f9ab31d6612834166df75c9/dB_radio_web.png" /> <img width="1528" height="1024" width_o="1528" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f3922f1199cffee39ec0509e4c047cbb31d569d4fb5bc6d74d8aea6ee7cbd0b9/Erster_Mai_web.png" data-mid="80927727" border="0" src="https://freight.cargo.site/w/1000/i/f3922f1199cffee39ec0509e4c047cbb31d569d4fb5bc6d74d8aea6ee7cbd0b9/Erster_Mai_web.png" /> brand &amp; communications strategy • event production • content production • copywriting Studio dB is a studio and collective hosting off-location exhibitions and events in Berlin. Produced and promoted event concepts, including the Pyjama Party at Musikbrauerei managing a team of 85+ artists, staff, and collaborators. Follow Studio dB https://pro-jkt.com/projkts-2 Tue, 25 Aug 2020 15:29:20 +0000 Projkt https://pro-jkt.com/projkts-2 xoberlin Paris, FR brand development • content production xoberlin is an agency focused on content creation for sustainable fashion and beauty brands. We worked with them on business development initiatives, including a social media video campaign for Dr. Haushka. InsideHookNew York, NY <img width="1517" height="1024" width_o="1517" height_o="1024" data-src="https://freight.cargo.site/t/original/i/53626b81dab6ade8eac4b3edff5fa57374dbb1459ab970076a4c63f2c9fe543e/InsideHook_web.png" data-mid="80931933" border="0" src="https://freight.cargo.site/w/1000/i/53626b81dab6ade8eac4b3edff5fa57374dbb1459ab970076a4c63f2c9fe543e/InsideHook_web.png" />brand development • event production • content production&nbsp; Produced an event for 100+ people in a gallery space in New York for a select group of rock music enthusiasts and readers of InsideHook. The event was hosted by Alec Baldwin and produced in partnership with Rock Paper Photo on behalf of our client, The Macallan.&nbsp; Mother’s MilkBerlin, DE <img width="1975" height="1130" width_o="1975" height_o="1130" data-src="https://freight.cargo.site/t/original/i/9a1b3bfc5ef9ccb4eead1179d21155deeb0b6d026fd0dcd61b9f1294072ae5e2/Mothers_Milk_web.png" data-mid="80817545" border="0" src="https://freight.cargo.site/w/1000/i/9a1b3bfc5ef9ccb4eead1179d21155deeb0b6d026fd0dcd61b9f1294072ae5e2/Mothers_Milk_web.png" />art direction • content production Mother’s Milk is a group of artists reimagining the act of performance as a collective, emotional process. We produced a video that screened during their show at the Theater im Delphi in Berlin in partnership with Rasmus Bell (videography) and Timur Novikov (sound design). Tales of UsDemocratic Republic of Congo <img width="1787" height="1022" width_o="1787" height_o="1022" data-src="https://freight.cargo.site/t/original/i/1875153c8d2cdd021b1c4722c74debb553e400e467904e5412210c4256f8662e/tales.png" data-mid="80818348" border="0" src="https://freight.cargo.site/w/1000/i/1875153c8d2cdd021b1c4722c74debb553e400e467904e5412210c4256f8662e/tales.png" />content production • design Tales of Us is a project that connects and teaches children from around the world through the act of storytelling. We worked on the design of their first educational book, a bilingual documentation of the oral tradition of a native Congo tribe. https://pro-jkt.com/llane-alexis Tue, 25 Aug 2020 16:13:14 +0000 Projkt https://pro-jkt.com/llane-alexis Llane AlexisSan Francisco, CA <img width="1495" height="1009" width_o="1495" height_o="1009" data-src="https://freight.cargo.site/t/original/i/dbf1a3f636ae4b6e632cb266ac9a0d68d5b07a9f08a87736e01c942a59b88d52/Llane_Alexis_web.png" data-mid="80933081" border="0" src="https://freight.cargo.site/w/1000/i/dbf1a3f636ae4b6e632cb266ac9a0d68d5b07a9f08a87736e01c942a59b88d52/Llane_Alexis_web.png" /> <img width="1118" height="1483" width_o="1118" height_o="1483" data-src="https://freight.cargo.site/t/original/i/8bf685a5e695fb4d3d649df6a01a746c457c836c7c8ce8eeb370480c58daec87/llane-copy.png" data-mid="80932019" border="0" src="https://freight.cargo.site/w/1000/i/8bf685a5e695fb4d3d649df6a01a746c457c836c7c8ce8eeb370480c58daec87/llane-copy.png" /> <img width="2398" height="3145" width_o="2398" height_o="3145" data-src="https://freight.cargo.site/t/original/i/092c7bc61162e60d66fb52f0a33fede8c57375d6833935e05f6dd14e5938c458/material_world_press_web.png" data-mid="80932789" border="0" src="https://freight.cargo.site/w/1000/i/092c7bc61162e60d66fb52f0a33fede8c57375d6833935e05f6dd14e5938c458/material_world_press_web.png" /> brand &amp; communications strategy • brand development • event production • content production • copywriting • web design Llane Alexis is a textile artist who works with reclaimed waste to create art objects. Produced a collection of furniture in collaboration with Palumbo Design and hosted an exhibition in San Francisco for select members of the art and design community. A piece from the exhibition placed in the SF Designer Showcase house and saw coverage in California Home &amp; Design. Follow Llane Alexis https://pro-jkt.com/more-1 Fri, 21 Aug 2020 11:53:24 +0000 Projkt https://pro-jkt.com/more-1 + MORE Adaluweb development with Karen Hofstetter Solar Festivalweb development&nbsp; with Karen Hofstetter Belle Alliance web design&nbsp;• copywriting Lisa Bakker web design Raum für Heilung web design ReadySet web design with Paladar Studio Majo web development with Paladar Studio, Karen Hofstetter TipTop Audiocontent production Sebastian Gumpinger web design • content productionwith Rasmus Bell Living Rivers Foundationweb design • copywriting wearemaya brand &amp; communications strategy • web design • copywriting with Nick Bloom-Scaglione ROOF Booking brand &amp; communications strategy • brand development • copywriting with Nick Bloom-Scaglione Acerola Culture brand &amp; communications strategy • brand development • web design • copywriting with Karen Hofstetter Iva Samina web development with Karen Hofstetter https://pro-jkt.com/about-header Fri, 21 Aug 2020 11:51:41 +0000 Projkt https://pro-jkt.com/about-header <img width="182" height="68" width_o="182" height_o="68" data-src="https://freight.cargo.site/t/original/i/9e21abd4e484994ee1593500a8c7c278332da0c90a8eddbb393e31f790ddaadb/red_detail.png" data-mid="80564946" border="0" src="https://freight.cargo.site/w/182/i/9e21abd4e484994ee1593500a8c7c278332da0c90a8eddbb393e31f790ddaadb/red_detail.png" /> ABOUT