Content creation & brand marketing

...for responsible Web3 projects.



I am a writer and marketer specializing in international policy and regulation for blockchain and distributed ledger technology (DLT). My work has been recognized by some of the industry’s leading companies, global standard-setting bodies, policymakers, regulators and financial intelligence units, including the Financial Action Task Force (FATF) and the U.S. Department of Justice. For the duration of my professional career, I have worked to build, market and operationalize transformational technologies.


Recent publications


2024
The first edition of XReg’s Regulation of DeFi Roundtable report
Key outcomes of a discussion between policymakers, regulators, and private sector participants on the future regulation of truly decentralized finance.
2024
The global state of compliance with FATF Recommendation 15
An independent and thorough evaluation of the implementation of virtual asset regulatory regimes across the 210 jurisdictions that are members of the Financial Action Task Force’s network.

2024
How regulated are the world’s top crypto exchanges?
An assessment of the regulatory status of the world’s top centralised crypto exchanges (CEXs) that brings further clarity to the digital asset sector.


2024
How the EU’s Travel Rule goes above and beyond FATF requirements
A comparison of the data sharing requirements for crypto-asset service providers caught by the EU’s Transfer of Funds Regulation and virtual asset service providers in FATF’s Recommendation 16.
2023
How crypto regulation will evolve in 2024
An overview of how this year’s critical regulatory and geopolitical developments will impact policymakers, regulators and crypto businesses.
2023
Why existing regulatory frameworks for securities don’t work for crypto
Here’s why the International Organization of Securities Comissions may be missing the mark on regulatory standards for crypto markets.

2023
Who is offering virtual asset services?
Navigating crypto’s regulatory grey area in the United States and beyond.

2023
Why true DeFi is unregulatable
A solution to the crypto industry’s struggle to define decentralized finance (DeFi) and a case for the regulation of Hybrid Finance (HyFi).
2023
Crypto custody in the time of MiCA
Why crypto-asset custody differs from the custody of traditional financial assets and how it is addressed by Europe's new crypto-asset law.



Brand design


XReg Consulting
Brand Refresh • 2024
www.xreg.consulting



VASPnet
Brand Launch • 2023
www.vaspnet.com




JUST Open Source Stiftung
Brand Launch • 2022
www.justopensource.io






Experience


Throughout my extensive career in the digital media industry, I have advised businesses on marketing, design, content creation, event production, PR, product development, fundraising and operational strategy. Over the past 2+ years, my marketing work has secured more than 30 articles in publications like Coindesk, Cointelegraph, Blockworks, Reuters, DL News and FT Banking Risk & Regulation and public speaking engagements at top tier conferences including Money20/20 and the European Blockchain Convention. I spent the early part of my career working in strategic business, product and marketing roles at technology companies in San Francisco and New York across the fields of advertising, editorial, music, art and entertainment.


Curriculum Vitae


2022 to present
Head of Marketing at XReg Consulting
Brand development and thought leadership marketing for international policy and regulatory affairs consultancy specialised in crypto assets.
2022 to present
Head of Marketing at VASPnet
Brand launch and thought leadership marketing for the world’s source of regulatory data on virtual asset service providers. 
2021
Head of Brand Communications at Rayn
Executed a €27M Initial Coin Offering (ICO) fundraising campaign for a European crypto start-up.
2015 to 2022
Brand Communications Consultant at PROJKT
Consulted entrepreneurs and creatives throughout the US and Europe on brand strategy & development, content production, and marketing communications.

︎︎︎View portfolio
2014
Product Manager at FEVO
UX/UI design and product management for the development of a social ticketing platform.
2013
Creative Producer at InsideHook
I executed digital media campaigns and produced creative content (websites, videos, events, editorial) for clients in the luxury lifestyle space including Cartier, Chanel, Audi, Lexus, Jaguar.
2012
Business Development Manager at Dubset Media Holdings
Managed content development, partnerships, and conducted licensing trials for rights-flow technology that legalized the streaming of DJ mixes.


Let’s connect


︎︎︎alex@pro-jkt.com
+49 174 242178



Copyright 2024 Alexandra Walters. All Rights Reserved.